I just finished reading a facinating case study in Business Week. It tells the story about innovation at Whirlpool...you know the washing machine people. The article describes their innovation initiative- their successes, mistakes, and the future of innovation at Whirlpool. The article is worth the time to read because it gives some insight as to how creativity and innovation is nurtured at a very large corporation. The trick is to find ways to bring it down to small to midsize businesses too.
Michael T. Bauer
http://www.creativeleading.com
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