Tuesday, May 23, 2006

Creativity, Leadership and War

Creativity can be found in many places...including here in the US at BzzAgent and also with our soldiers in Iraq. I thought you would be interested in a book that I recently read - before it was officially released. First some background. I volunteer time with BzzAgent, which is a very creative marketing agency that helps launch products through word of mouth or the "Bzz." I have the opportunity to test products and tell others about them, especially if I like the product. Well, one of the items I received through BzzAgent is the book "Chasing Ghosts," written by Army Infantry Platoon leader, Paul Rieckhoff, whose platoon was active in the early stages of the war in Iraq. His platoon was active when popular believe was that there were Weapons of Mass Destruction and we needed to find them. The book is easy to read, but has some real unique insights into the thoughts and actions of our troops. It highlights the critical thinking and problem solving used to find creative solutions in the midst of very difficult situations. I was pulled into the book and finished reading it within two days. Now my son is reading it. You can find out more about the book at http://www.chasingghostsbook.com.

OR you
can sign up for my enewsletter before June 15 and enter into the June book giveaway. It is you chance to win a copy of "Chasing Ghosts." You can sign up for the enewsletter by clicking HERE.

Michael T. Bauer
http://www.creativeleading.com

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