Innovation Survey

I just finished reading a survey on corporate innovation published by the Boston Consulting Group. The information in the survey suggested that many of the executives interviewed (roughly 72%) thought that innovation was one of the top priorities for 2006 and planned to invest in it. But almost half of them also pointed out that they were unsatisfied with the ROI made on innovation. The editors of the survey pointed out a few of the difficulties that occur when trying to improve innovation...

• development times were longer than expected
• lack of coordination within the company itself
• not enough research/insight on the customer
• difficulties forming the right ideas or the shortage of ideas
• a risk adversive corporate culture.

Read the survey for yourself and let me know what you really think.

...Michael

Michael T. Bauer, MSW is the President and Chief Creative Officer of Innovative Business Resources, LLC, a management consulting firm that focuses on helping organizations align their leadership and culture with their business strategy.

Michael is the publisher of the Creative Edge Newsletter.